Straub Collaborative

…then our friends at Cisco Systems invite you to imagine a day in the not-so-distant-future when “at home” may just be good enough to displace retail.

Augmented Reality systems will enable shoppers to at the very least, visualize just how that premium denim, black dress, or awesome graphic-Tee will look and fit.  There are some technology hurdles to tackle, and of course, user interface questions, but for the most part, if someone can shop from home, use a built-in camera to superimpose clothes on their figure… well… you’re only one tactile step away from being in the store.  It’s not a 100% fit (pun intended), but hey, it beats ordering 3 sizes and shipping back the 2 (or 3) that don’t work out.

How does this relate to Straub Collaborative and our photography/video capabilities?  Well, i’m glad you asked.

People will be shopping online via current, traditional methods or use simulated dressing rooms like Cisco has eluded to - either way, you’re going to need REALLY NICE PHOTOGRAPHY in order to get the right, shaping, sizing, texture, and even the impact of lighting on the garment.  The fact is, we know that photography is changing every week, and it isn’t going anywhere.  We’re doing everything we can to be ready for the next innovation, Cisco’s next proposal, the future use of video modeling, E-dressing, and that day when everyone transports to the studio via personal plane, hoverjet or teleporter.  Beam me up!

Credit to LeAnne in Cisco PR for getting this out to the people - they’re doing good things over there.

Some day……

Yesterday Rob and I learned everything we could ever dream of knowing about Wakeboards, Kiteboards and Kite-Surf boards.

We had the opportunity to shoot Slingshot Sports’ first product intro and demonstration here at Straub Collaborative.  These videos will go a long way to talking directly with the consumer and letting them know what all of this whiz-bang technology actually means for their riding style, their performance, and just how long these boards and bindings will last out on the water.

After hearing Tony and Mira talk about their tech breakthroughs with FasTrack and their integrated performance core…. I’d buy one!
Tony Logosz (La-go’-sh) is Slingshot Sports’ Chief Designer, a guy who spends his days “Sketching out new designs then hand-shaping and forming the board concepts.”  If the prototype products show promise and meet Slingshot’s high-performance and durability standards Tony will render the product to CAD for engineering and construction spec.

Aside from being the concept mastermind and initial product creator, Tony spends at least a third of his time testing the various rounds of prototypes.  Tony said: “It is an amazing feeling for a designer to see one of our products being used by the public.  After all of the failures and incremental successes in creating new technology, it’s getting the board to the people that makes it all worth while.”