Straub Collaborative

…then our friends at Cisco Systems invite you to imagine a day in the not-so-distant-future when “at home” may just be good enough to displace retail.

Augmented Reality systems will enable shoppers to at the very least, visualize just how that premium denim, black dress, or awesome graphic-Tee will look and fit.  There are some technology hurdles to tackle, and of course, user interface questions, but for the most part, if someone can shop from home, use a built-in camera to superimpose clothes on their figure… well… you’re only one tactile step away from being in the store.  It’s not a 100% fit (pun intended), but hey, it beats ordering 3 sizes and shipping back the 2 (or 3) that don’t work out.

How does this relate to Straub Collaborative and our photography/video capabilities?  Well, i’m glad you asked.

People will be shopping online via current, traditional methods or use simulated dressing rooms like Cisco has eluded to - either way, you’re going to need REALLY NICE PHOTOGRAPHY in order to get the right, shaping, sizing, texture, and even the impact of lighting on the garment.  The fact is, we know that photography is changing every week, and it isn’t going anywhere.  We’re doing everything we can to be ready for the next innovation, Cisco’s next proposal, the future use of video modeling, E-dressing, and that day when everyone transports to the studio via personal plane, hoverjet or teleporter.  Beam me up!

Credit to LeAnne in Cisco PR for getting this out to the people - they’re doing good things over there.

Some day……

Blackburn Design had a great idea:   “Show consumers more of our high-tech indoor bicycle trainers.”
They also had a great challenge:         “Give us something new - take a swing at it!”

A swing, you could say, we took.  Russell and Marcus had the batty idea of EXPLODING a fluid trainer and snapping a shot of every piece, threaded bolt and ounce of resistance fluid splayed out for all to see.

While it may not be as crafty a timing challenge as, say, photographing a bullet leaving a rifle - it was quite fun deconstructing something for once.  The result I dare say, has taken our technical photography skills to the next level.

Thank you to Blackburn for trusting our ability to run with your great idea!

Here is how the full shot turned out:

Recently Oregon Live posted an entry showcasing IDOM Designs new product and photography.  Straub Collaborative’s own Elizabeth Russell and Marcus Fischer were the location team who put together these stunning lookbook images.

Yes, we at Straub Collaborative most certainly shoot digital photography.  In fact, our studio spaces and office would make Mac-ophiles and photographers alike start to twitch in satisfaction with our terabytes of storage, mega-gigahertz of processing power, camera and lighting gear galore.

Remember 1994?

Straub Collaborative has officially launched its all new website which includes the blog you’re reading this very instant.
Thanks to the extremely talented folks over at Sightworks we present a beautiful portfolio experience with special attention for each of the
talented collaborators in an S.E.O. rich, content managed platform.  Sight CMS - it’s the bees knees.

You may be wondering why the switch?  Here’s a quick Q&A to bring light to our reasons and give you some early peeks under our new hood.

Q:  What is your favorite part of the new site?
A:  We at Straub can update our portfolio at any time without going through the back-and-forth process with a typical web agency.
The second a photographer shoots something he or she wants to promote it can go live for the rest of the world.

Q:  What is your second favorite aspect?
A:  It will enable Straub Collaborative to be ranked #1 for “Photography” in the Portland market.  Soon; The World.  MUAHAHAHAHAHA

Q:  How much wood can a woodchuck chuck….
A:  5 - but let’s keep this businesslike
R:  Oops, Sorry

Q:  What will your site’s visitors enjoy about Straub’s new face to the Internet?
A:  That is a great question, and I’m glad to have many answers.  They are:
1.  An updated, customizable portfolio display
2.    Information on each “Collaborator” at Straub.  We are a group of characters let me tell you!
3.    An outline of what we do here at Straub and what makes us different.
(Nowadays anyone with a Costco card can get a decent digital camera)
4.    A few case studies to show prospective clients our results.  Results don’t lie.
5.    The blog!

Straub Collaborative, Inc is a photography, videography and G7® color certified retouch studio. We specialize in Advertising, product line photography and emotive, iconic imagery.

Straub Collaborative is composed of 22 passionate individuals who produce world-class imagery for each client. These visual professionals work together to offer our clients this service set:

* Creative Concepts & Asset Management
* Location & Talent Recruitment
* Art Direction & Quality Assurance
* Photography & Styling
* Digital Retouch, G7 critical color & illustration

As a business partner of many leading brands, Straub Collaborative is an extraordinarily organized group of creatively indulgent individuals. We enjoy new ventures and unique visual challenges by tackling each project with passion and a keen business sense.