Straub Collaborative

Congrats to Hugo Boss for launching an ecommerce site.  The year 2001 welcomes them with open arms.

And speaking of 2001, you’ll note that some of the wardrobe styling is rather “yuppie Magnum P.I., infused with lacoste styling”, minus the mustache, of course.
Okay, in all seriousness, Ecomm isn’t for everyone and it must have been quite the internal battle for a fashion brands to launch such a platform when they rely upon boutique and premium-department store volume sales.

The point of this post is to call-out how product styling, hair & makeup can easily polarize an audience.
Being a non-yachting, no-boat shoe wearing, anti-collar popping guy, I can’t help but give this $125 polo shirt a “NO”.

How about you?

I would like to direct people to check out their site.  A word of warning, not all of the collars are popped, much of the apparel is quite nice looking and they have done a fantastic job with their styling and photo consistency overall.  We at Straub Collaborative aren’t responsible if you decide to make any purchases.

Kudos to Hugo Boss.

Blackburn Design had a great idea:   “Show consumers more of our high-tech indoor bicycle trainers.”
They also had a great challenge:         “Give us something new - take a swing at it!”

A swing, you could say, we took.  Russell and Marcus had the batty idea of EXPLODING a fluid trainer and snapping a shot of every piece, threaded bolt and ounce of resistance fluid splayed out for all to see.

While it may not be as crafty a timing challenge as, say, photographing a bullet leaving a rifle - it was quite fun deconstructing something for once.  The result I dare say, has taken our technical photography skills to the next level.

Thank you to Blackburn for trusting our ability to run with your great idea!

Here is how the full shot turned out:

Recently Oregon Live posted an entry showcasing IDOM Designs new product and photography.  Straub Collaborative’s own Elizabeth Russell and Marcus Fischer were the location team who put together these stunning lookbook images.

Straub Collaborative, Inc is a photography, videography and G7® color certified retouch studio. We specialize in Advertising, product line photography and emotive, iconic imagery.

Straub Collaborative is composed of 22 passionate individuals who produce world-class imagery for each client. These visual professionals work together to offer our clients this service set:

* Creative Concepts & Asset Management
* Location & Talent Recruitment
* Art Direction & Quality Assurance
* Photography & Styling
* Digital Retouch, G7 critical color & illustration

As a business partner of many leading brands, Straub Collaborative is an extraordinarily organized group of creatively indulgent individuals. We enjoy new ventures and unique visual challenges by tackling each project with passion and a keen business sense.