Archive for March, 2010

Behind the Scenes: Slingshot, FasTrack, Flex & Pop

Wednesday, March 17th, 2010

Yesterday Rob and I learned everything we could ever dream of knowing about Wakeboards, Kiteboards and Kite-Surf boards.

We had the opportunity to shoot Slingshot Sports’ first product intro and demonstration here at Straub Collaborative.  These videos will go a long way to talking directly with the consumer and letting them know what all of this whiz-bang technology actually means for their riding style, their performance, and just how long these boards and bindings will last out on the water.

After hearing Tony and Mira talk about their tech breakthroughs with FasTrack and their integrated performance core…. I’d buy one!
Tony Logosz (La-go’-sh) is Slingshot Sports’ Chief Designer, a guy who spends his days “Sketching out new designs then hand-shaping and forming the board concepts.”  If the prototype products show promise and meet Slingshot’s high-performance and durability standards Tony will render the product to CAD for engineering and construction spec.

Aside from being the concept mastermind and initial product creator, Tony spends at least a third of his time testing the various rounds of prototypes.  Tony said: “It is an amazing feeling for a designer to see one of our products being used by the public.  After all of the failures and incremental successes in creating new technology, it’s getting the board to the people that makes it all worth while.”

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