Straub Collaborative

…then our friends at Cisco Systems invite you to imagine a day in the not-so-distant-future when “at home” may just be good enough to displace retail.

Augmented Reality systems will enable shoppers to at the very least, visualize just how that premium denim, black dress, or awesome graphic-Tee will look and fit.  There are some technology hurdles to tackle, and of course, user interface questions, but for the most part, if someone can shop from home, use a built-in camera to superimpose clothes on their figure… well… you’re only one tactile step away from being in the store.  It’s not a 100% fit (pun intended), but hey, it beats ordering 3 sizes and shipping back the 2 (or 3) that don’t work out.

How does this relate to Straub Collaborative and our photography/video capabilities?  Well, i’m glad you asked.

People will be shopping online via current, traditional methods or use simulated dressing rooms like Cisco has eluded to - either way, you’re going to need REALLY NICE PHOTOGRAPHY in order to get the right, shaping, sizing, texture, and even the impact of lighting on the garment.  The fact is, we know that photography is changing every week, and it isn’t going anywhere.  We’re doing everything we can to be ready for the next innovation, Cisco’s next proposal, the future use of video modeling, E-dressing, and that day when everyone transports to the studio via personal plane, hoverjet or teleporter.  Beam me up!

Credit to LeAnne in Cisco PR for getting this out to the people - they’re doing good things over there.

Some day……

For the past 4 years the home of adidas Ecommerce (a.k.a: Shopadidas.com) has remained relatively untouched, and massively successful.  Apparently the drape has been pulled away from the shining new platform because the latest and greatest iteration of this site is now up, functional and helping even more athletically-minded consumers find the 3-stripe gear they seek.

Some features and highlights we’d like to call-out:

• You can now search by sport, and see all types of gear (footwear, apparel, accessories)
  • Check it out here (for men’s running), or here (for women’s soccer)
• While browsing inventory, the images are much larger — something we’re a big fan of

• After clicking on a product, you can easily explore multiple, large views of a product.
  • More information to the consumer is a good thing.  For example…. do those soccer boots really have the type of cleats I need for the dry, sandy Colorado fields?

We’re proud to be an ongoing part of this project, helping to deliver the images that consumers need to make educated purchase decisions… well, from a visual standpoint.

Happy Shopping!