Straub Collaborative

Congrats to Hugo Boss for launching an ecommerce site.  The year 2001 welcomes them with open arms.

And speaking of 2001, you’ll note that some of the wardrobe styling is rather “yuppie Magnum P.I., infused with lacoste styling”, minus the mustache, of course.
Okay, in all seriousness, Ecomm isn’t for everyone and it must have been quite the internal battle for a fashion brands to launch such a platform when they rely upon boutique and premium-department store volume sales.

The point of this post is to call-out how product styling, hair & makeup can easily polarize an audience.
Being a non-yachting, no-boat shoe wearing, anti-collar popping guy, I can’t help but give this $125 polo shirt a “NO”.

How about you?

I would like to direct people to check out their site.  A word of warning, not all of the collars are popped, much of the apparel is quite nice looking and they have done a fantastic job with their styling and photo consistency overall.  We at Straub Collaborative aren’t responsible if you decide to make any purchases.

Kudos to Hugo Boss.