Straub Collaborative

For the past 4 years the home of adidas Ecommerce (a.k.a: Shopadidas.com) has remained relatively untouched, and massively successful.  Apparently the drape has been pulled away from the shining new platform because the latest and greatest iteration of this site is now up, functional and helping even more athletically-minded consumers find the 3-stripe gear they seek.

Some features and highlights we’d like to call-out:

• You can now search by sport, and see all types of gear (footwear, apparel, accessories)
  • Check it out here (for men’s running), or here (for women’s soccer)
• While browsing inventory, the images are much larger — something we’re a big fan of

• After clicking on a product, you can easily explore multiple, large views of a product.
  • More information to the consumer is a good thing.  For example…. do those soccer boots really have the type of cleats I need for the dry, sandy Colorado fields?

We’re proud to be an ongoing part of this project, helping to deliver the images that consumers need to make educated purchase decisions… well, from a visual standpoint.

Happy Shopping!